Assignment Term Paper Executive summary Giant soft drink company Coca Cola has come under intense scrutiny by investors due to its inability to effectively carry out its marketing program. When establishing a re-birthed marketing plan every aspect of the marketing plan must be critically examined and thoroughly researched. This consists of examining market research, auditing business and current situation situation analysis and carefully scrutinising the soft drink industry and possibilities for Coca Cola in the market.
These companies can try to entrance our market by launching new product lines to compete us. Yet, we have distinct competitive advantage. That is our product is still brand new. The other companies will take sometimes to enter into the market. Till then we can have a monopoly market condition.
The other advantage that we have is lower price. We will sell products in reasonably lower price then other competitors do. To compete with the major competitors we can adopt the following measures: Market Plan Pricing Strategies We have decided to set a reasonable price for our product when we will develop it.
We considered many factors in setting the pricing policy. We will describe a six-step procedure: Setting the pricing objectives: Our company has decided where it wants to position its market offering. We have chosen our objective to maximize market share.
We believe that a higher sales volume will lead to lower unit costs and higher long-run profit. We have set the lower price because we assume that the market is price sensitive.
Our overall objective is to capture the maximum market share by setting lower price. We have estimated the cost and want to charge a price that covers the cost of production, distribution and selling the product, including a fair return for its effort and risk.
Types of cost and level of production: There are two types of cost: In our new product development project fixed cost is 2,00,00, taka.
Fixed cost includes- machinery, monthly bills, and salaries of employees and so on, regardless of output. There are some variable costs like-cost of bottle, packaging and so on. These costs tend to be constant per unit production.
We have estimated that per unit variable cost is Tk. Selecting a pricing method:Assignment Help Samples Business Small Business Enterprise Assignment INTRODUCTION on Small Enterprise Business Small Business Enterprises are those enterprises, which are the micro entities or small companies and fall in the limit of small and medium size enterprises/5().
View Homework Help - Assignment Business Plan from BBA at UNITAR International University. BAGB ENTREPRENEURSHIP ASSIGNMENT GROUP BUSINESS PLAN (FROZEN: KEROPOK LEKOR) PUAN PUTI MAIZAN87%(15). Marketing research can give a business a picture of what kinds of new products and services may bring a profit.
For products and services already available, marketing research can tell companies. My business plan for my made up computer business. It was an assignment for the business class I dual enrolled in through my high school.
My teacher didn't teach us how to do it, and I only had three days to do it, but I thought I did alright on it considering/5(9). Developing a marketing plan is nothing more than setting goals and making a to-do list that will get you there.
If you don’t have experience in this field, a marketing plan example can show you how you can get started to start creating your own strategy.. The process of planning something is time-consuming and exhaustive, but it is an absolute necessity if you want to be successful.
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