Integrated marketing communication plan

Digital marketing — new channels are emerging constantly Company websites Social media applications such as Facebook or Twitter Blogging Mobile phone promotions using technology such as bluetooth YouTube E-commerce Deciding which media channel to use In nature, evolution occurs most rapidly when competition for resources is intense. The same process is now occurring with promotional media. All traditional media channels are now saturated, and competition for consumer attention is intense.

Integrated marketing communication plan

Creating Integrated Marketing Communication Plan Creating Integrated Marketing Communication Plan Integrated marketing communication integrates all aspects of marketing mix to promote products and services among the end-users at the right time and right place.

Integrated marketing communication plan

You need to promote your products well for maximum awareness among the end-users. According to integrated marketing communication plan, various methods of promoting a brand are put together for maximum effectiveness and better results.


Let us understand the same with the help of an example: Organization B deals in providing lucrative holiday packages to end-users. The first step would be to identify the target customers. It is crucial for the organizations to understand who would be the best buyers for their products and services in this example.

For honeymoon packages they need to target the newlyweds, for pilgrimage packages, it would be the senior citizens and so on. Integrated marketing communication increases the visibility of the brand and also enables customers to remember the brand whenever they go out for shopping.

Integrated Marketing Communications - Meaning and its Components

The impact of integrated marketing communication plan is obviously more as end-users see the brand simultaneously at multiple places.

How to create an integrated Marketing Communication Plan An integrated marketing communication plan needs to keep in mind the available resources and time to promote a particular product or service. Budgeting and allocating right resources for promoting products and services through integrated marketing communication plan are of utmost importance.

The objective of the marketing plan needs to be clear. The second step is to gather as much information as you can about your company, brand, features and most importantly target audience. Understand who all would be the best buyers of your products and services and what they expect of you and your organization?

Marketing strategy - Wikipedia

Know what your product is offering and how would it benefit the customers? Plan out how you would like to proceed with the integrated marketing communication plan. Always adopt a step by step approach. Do not forget to do your homework carefully before writing an integrated marketing communication plan.

Thorough research is essential. Integrated marketing communication plan needs to include: Detailed summary of your marketing plan as to how it intends to promote products and services among target customers.PG Certification & Official Alumni Status from MICA.

Developing a promotional strategy

Complete the program successfully and recieve a Post Graduate Certification in Digital Marketing & Communication, along with individual PG Certifications in the specialisations you choose. Updated: November 23, Last updated: November 23, There is a difference between marketing to businesses and marketing to a consumer.

Some people think marketing to someone looking to purchase something for themselves is the same as marketing to a person making a purchase for their business. Home» Master’s in Communication Blog» How to Develop an Integrated Marketing Communications Plan How to Develop an Integrated Marketing Communications Plan Back in , Forbes detailed why today’s marketing professionals have to be proficient not only in traditional media like television, radio, and print, but also in evolving digital.

Oct 07,  · An integrated marketing communication plan brings different parts of a marketing plan together, which can then be used as a guide during the implementation of the plan.

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The plan uses the same thematic messages in different promotions and may leverage its promotional sources to direct consumer to 5/5(1). Jun 10,  · How to Write an Integrated Marketing Communications Plan. Writing an integrated marketing communications plan involves bringing all the different parts of 80%(46).

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