Tesla marketing plan essay

Marketing strategies — Tesla Motors Essay: Marketing strategies — Tesla Motors Tesla Motors is an American automobile company that designs, manufactures and markets electric cars and electric power-train components.

Tesla marketing plan essay

Marketing strategies — Tesla Motors Essay: Marketing strategies — Tesla Motors Tesla Motors is an American automobile company that designs, manufactures and markets electric cars and electric power-train components.

The company was founded in by a group of intrepid Silicon Valley engineers who set out to prove that electric vehicles is the way of the future in this era of high energy costs. Research and write a brief history of the company, it mission and vision statements.

Tesla Motors was founded by a group of Silicon Valley engineers, who set out to prove that electric vehicle is future.

It has profound marketing management implications, as it addresses this investigation from the unique perspective of Tesla’s ‘new technology’based approach to automobile marketing and relates it to the successful marketing model of Apple Computer. Essay: Marketing strategies – Tesla Motors Tesla Motors is an American automobile company that designs, manufactures and markets electric cars and electric power-train components. The company was founded in by a group of intrepid Silicon Valley engineers who set out to prove that electric vehicles is the way of the future in this era . Marketing Plan for Tesla?s Charging Stations ***For all sections, base the description around Tesla?s charging stations because that is going to be the main idea for the marketing plan.*** Economic ForcesDescription of the current economic conditions in .

This car had a range of going from 0 to 60mph in 3. National Highway Safety Administration.

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Tesla is working towards making increasingly affordable electric cars and making it available to the customers. Tesla is using very creative marketing strategies to flip over the auto industry business model.

Tesla is known most for the innovative technology i. The second reason is that Tesla has a gigafactory — a lithium ion battery plant under construction in Nevada, which would be fully operational by The current production scale of Tesla iscars a year even if they push, but with the gigafactory in place, they would be able to producecars a year.

The first and foremost tool for their promotion cannot be anything other than their innovation, which is generating an Electric car. It is impossible for the manufacturers to stop explaining the advantages of electric cars, over the traditional cars.

In fact, it is one of the best cars.

Tesla Marketing Plan Essay Example for Free

Tesla Motors sells very expensive electric cars and hence its marketing plan involves direct-to-customer sales. But this strategy of Tesla has not been completely successful. Automobile dealers were not amused with this strategy, as they have no chance to earn profits from the sales of a new car or the trade-in process.

Tesla is battling in separate states legally to get a direct-to-customer sales access. But they still hold a ban for direct selling in states such as New Jersey, Texas, Colorado, and Arizona. Service is very important for customer, and Tesla is well aware of that.

Customers buy cars in a very traditional way.

Tesla marketing plan essay

They already decide what car they want to buy. The only thing that matters is negotiating the price with the dealer. Tesla, which is a new car maker company, thought that they would have a very rare opportunity on educating their potential customers about their car model if they placed their car in a traditional auto dealer gallery.

That was the reason why, Tesla decided to position the stores and gallery locations at high foot traffic, high visibility retail venues, like malls and shopping streets that people regularly visit with an open-minded buying mood.

The product specialist at these places is skilled to answer about the electric cars in general. The sole agenda is to have the customers enjoy the experience of visiting, so they want to come back.

Their stores are designed to be informative and interactive. Discuss customer relationship management and identify strategies that Tesla uses to create value for customers in order to capture value back from them. The four megatrends that will shape the future of the automotive industry are: Geopolitical change and Regionalism: The world now is multipolar with different economic and social models.

Regionalism is another important aspect which is on rise, and bilateral trade relations are expected to become more important.Marketing Plan for Tesla?s Charging Stations ***For all sections, base the description around Tesla?s charging stations because that is going to be the main idea for the marketing plan.*** Economic ForcesDescription of the current economic conditions in .

tesla marketing plan Essay Words | 49 Pages. Summer NEW YORK UNIVERSITY STRATEGIC MARKETING PLAN Strategic Marketing Plan Model S Premium Electric Car, Tesla Motors Inc August 20, Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UK Essays. Published: Mon, 5 Dec Tesla Motors, Inc. is an automotive company headquartered in Silicon Valley, California that design, manufactures and sell electric cars and electric vehicle . Keywords: Tesla Motors; Apple Computer paradigm; strategic marketing plan; qualitative marketing analysis; international marketing management; battery electric vehicles Introduction Tesla Motors (‘Tesla’) is a global enterprise that designs, produces and markets electric powered vehicles and components.

It has profound marketing management implications, as it addresses this investigation from the unique perspective of Tesla’s ‘new technology’based approach to automobile marketing and relates it to the successful marketing model of Apple Computer.

Keywords: Tesla Motors; Apple Computer paradigm; strategic marketing plan; qualitative marketing analysis; international marketing management; battery electric vehicles Introduction Tesla Motors (‘Tesla’) is a global enterprise that designs, produces and markets electric powered vehicles and components.

A marketing plan is a comprehensive blueprint which outlines an organization 's overall marketing efforts. A marketing process can be realized by the marketing mix, which is outlined in step 4.

The last step in the process is the marketing controlling. Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UK Essays.

Published: Mon, 5 Dec Tesla Motors, Inc. is an automotive company headquartered in Silicon Valley, California that design, manufactures and sell electric cars and electric vehicle .

Keywords: Tesla Motors; Apple Computer paradigm; strategic marketing plan; qualitative marketing analysis; international marketing management; battery electric vehicles Introduction Tesla Motors (‘Tesla’) is a global enterprise that designs, produces and markets electric powered vehicles and components.

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